Train a leader. Reach a village. Change the world.
THE VILLAIN
“95% of pastors in the global south have no preparation for ministry -and the church is growing faster there than anywhere on earth.”
The lack of biblical training manifests as prosperity gospel, syncretism with previous religions, moralistic preaching, shallow theology, and distrust among church leaders. 84,000 people are added to the church daily. Over 25,000 new pastors are needed monthly. Without trained pastors, the church grows in number but not in depth.
Core Audiences
Who We Serve
Donors
The Hero
Faithful giver wanting exponential Kingdom impact
Transformation
Uncertain giver → Confident Kingdom investor
Faculty
The Hero
Experienced teacher with unfulfilled global calling
Transformation
Gifted teacher → Multiplying leader across nations
Churches
The Hero
Church seeking meaningful missions partnership
Transformation
Searching for partner → Connected to multiplying network
Strategic Decisions
Key Strategic Decisions
Positioning
“Equipping Pastors the World Forgot” -the 95% of global south pastors with no preparation for ministry
Primary CTA
“Give to the Annual Fund” (donors) | “Start a Conversation” (faculty & churches)
Core Differentiator
2 Timothy 2:2 multiplication through indigenous leaders -“We minimize our role and lift up their calling and capacity”
Go-To-Market
Donor-led acquisition through Kingdom ROI messaging; faculty recruitment through clear pathway
Messaging Rules
Language Guide
Always Say
✓ Pastors, village pastors, national partners, Timothys
✓ Global south (not “developing countries”)
✓ 2 Timothy 2:2 model / multiplication
✓ Kingdom ROI / exponential impact
✓ Strengthen the church
✓ Dollar amounts over percentages ($300 trains 15 pastors)
✓ “Missionaries to their own countrymen” (for national partners)
Never Say
✗ “Church planting organization”
✗ “Missionaries” (when referring to ELI faculty)
✗ “Developing countries” / “Third world”
✗ Vague impact language (“making a difference”)
✗ “We” as the hero (hero is always the audience)
Executive Summary
Saved
Saved
AUDIENCE 1
Donors
Existing & Prospective - Faithful Christians Who Want Their Giving to Multiply
Donor Messaging
Donor BrandScript
Character
Wants their giving to produce exponential, multiplying Kingdom impact.
External Problem
The mission world is crowded - hard to find a partner producing real, multiplying fruit vs. funding overhead.
Internal Problem
Unsure their giving is making a lasting difference or just disappearing into organizational machinery.
Philosophical Problem
God's resources deserve to multiply, not disappear into organizational machinery.
Guide - Empathy
We understand - your investment should multiply, not disappear.
Guide - Authority
70 training networks across 44 countries. 2M+ impacted over 20+ years. ECFA accredited. $300 trains 15 pastors for 2 days. $10,000 trains 20 leaders for 3 years → 100 new churches in 7 years.
The Plan
1. Have a conversation with ELI
2. See the impact firsthand
3. Watch your giving multiply across the global church
Call to Action
Direct: Give to the Annual Fund.
Transitional: Read a field story | Subscribe to impact updates | Schedule a conversation
Success
Your giving trains pastors who train other pastors - exponential, self-multiplying impact that echoes through the global church for generations.
You receive regular stories from the field. You're part of a community of faithful investors strengthening the global church together.
Failure
Without trained pastors, the prosperity gospel fills the void. Faith gets mixed with prior religions. 95% of pastors remain untrained. The harvest is plentiful but the workers are unequipped.
Transformation
From uncertain giver hoping their money matters → Confident Kingdom investor watching their gifts multiply across nations
95% of pastors in the global south have no preparation for ministry, and 84,000 people are being added to the church every day. Equipping Leaders International trains national partners and certified instructors called Timothys who take biblical training to village pastors across 44 countries - multiplying every dollar into exponential Kingdom impact. Your giving doesn't just help one pastor - it launches a chain of multiplication that strengthens the global church for generations.
P
Problem
"95% of pastors in the global south have no preparation for ministry - and the church is growing faster there than anywhere on earth."
E
Empathy
"You want to know that your giving is actually reaching the pastors who need it most - not getting lost in overhead or organizational machinery. You shouldn't have to wonder whether your generosity is bearing fruit."
A
Answer
"Equipping Leaders International uses a 2 Timothy 2:2 multiplication model to train national partners and certified instructors called Timothys who take biblical training directly to village pastors across 44 countries. $300 trains 15 pastors for 2 days. $10,000 trains 20 leaders for three years who will plant 100 new churches within 7 years. Every dollar multiplies because ELI works through indigenous leaders who are missionaries to their own countrymen."
C
Change
"Be the reason a village pastor finally has the training to faithfully shepherd his church. Be part of the multiplication."
E
End Result
"Your investment trains pastors who train other pastors - an exponential chain of Kingdom impact that strengthens the global church for generations. You receive field stories showing exactly where your giving went and the lives it transformed. You're not just giving - you're multiplying."
Brand Video Script Draft - Donors
At Equipping Leaders International, we know you want your giving to produce exponential, multiplying Kingdom impact. In order to do that, you need to find a partner where every dollar reaches the pastors who need it most. The problem is 95% of pastors in the global south have no preparation for ministry, and the mission world is crowded with organizations where it's hard to see results. That makes you feel unsure whether your generosity is truly bearing fruit. We believe God's resources deserve to multiply - not disappear into organizational machinery. We understand that frustration, which is why we built a 2 Timothy 2:2 multiplication model with 70 training networks across 44 countries.
Here's how it works: 1. Have a conversation with our team about your giving goals. 2. See the impact firsthand through stories and field reports. 3. Watch your giving multiply across the global church.
So give to the Annual Fund today. Stop wondering if your giving matters - and start watching it multiply. Your generosity doesn't just help one pastor. It launches a chain of multiplication that strengthens the global church for generations.
AUDIENCE 2
Prospective Faculty
Experienced Teachers Called to Global Impact
Faculty Messaging
Saved
Saved
BrandScript
Faculty Messaging Framework
Character
An experienced teacher who wants to use their gifts globally -but hasn’t found a clear path.
External Problem
No networks, curriculum, or logistical support to reach the global church alone.
Internal Problem
Restless -sensing a call they haven’t yet answered.
Philosophical Problem
Gifted teachers shouldn’t be sidelined while 95% of the world’s pastors go untrained.
Failure
• Your gifts remain local while the global church goes without.
• The call goes unanswered.
• Years pass, and you wonder what could have been.
Guide -Empathy
We’ve built the pathway so you don’t have to start from scratch.
Guide -Authority
• 20+ years of field-tested curriculum
• Partnerships with national leaders in 44 countries
• Clear pathway from conversation to active teaching
Plan
1. Start a conversation about your calling
2. Discover where your gifts fit
3. Step into a global teaching role that multiplies your impact
Call to Action
Direct:Apply to Join Our Faculty | Start a Conversation
Transitional: Download the Faculty FAQ | Read Faculty Stories | Learn about our 3 tiers
Success
• Your teaching gifts equip pastors who equip others -impact multiplies far beyond what you could do alone.
• Deep relationships with national partners who call you brother or sister.
• Your legacy measured not just in students you taught, but in generations of pastors shaped.
Transformation: From gifted teacher with an unfulfilled global calling → Multiplying leader equipping pastors across nations
One-Liner
Millions of pastors across the global south are preaching without any biblical training, and there aren’t enough teachers to reach them. Equipping Leaders International gives experienced teachers a clear path to use their gifts globally -with field-tested curriculum, national partner relationships, and flexible commitment levels -so they can equip the pastors who will equip others. Your teaching gift stops being local and starts multiplying across nations.
PEACE Sound Bites
P
Problem
“Millions of pastors are preaching every Sunday with no biblical training -and there aren’t enough qualified teachers to reach them.”
E
Empathize
“You’ve spent years developing your teaching gifts, and you know God has called you to something bigger. You shouldn’t have to build a global ministry from scratch just to put those gifts to work.”
A
Answer
“Equipping Leaders International provides a clear pathway for experienced teachers to serve globally -with 20+ years of field-tested curriculum, established national partner relationships in 44 countries, and three commitment levels (Volunteer, Part-Time, Full-Time) designed to fit your season of life. You teach alongside indigenous leaders who know their people, their language, and their culture.”
C
Call to Action
“Stop wondering what to do with your calling. Step into a role where your teaching gift multiplies across nations.”
E
End Result
“You’re equipping pastors who equip others -your impact reaches villages you’ll never visit and churches you’ll never see. You have deep relationships with national partners who call you brother or sister. Your teaching gift has found its purpose in the Great Commission.”
Explanatory Paragraph
Full Messaging Script
At Equipping Leaders International, we know you want to use your teaching gifts to make an eternal impact on the global church. In order to do that, you need a clear pathway -curriculum, partnerships, and support -so you’re not building from scratch. The problem is 95% of pastors in the global south have no preparation for ministry, and there aren’t enough qualified teachers to reach them. That makes you feel restless, sensing a call you haven’t yet answered. We believe gifted teachers shouldn’t be sidelined while the world’s pastors go untrained. We understand that urgency, which is why we built a clear pathway with 20+ years of field-tested curriculum, partnerships in 44 countries, and three flexible commitment levels.
Here’s how to get started: 1. Start a conversation about your calling. 2. Discover where your gifts fit. 3. Step into a global teaching role that multiplies your impact.
So start a conversation with ELI today. Stop wondering what to do with your calling -and start equipping the pastors the world forgot.
“One of the most powerful things for me is talking to my Timothys, some of whom have been beaten to almost close to death for the gospel. And I get to train them… the world forgot.”
- Discovery Session
AUDIENCE 3
Church Partners
US Churches Seeking Meaningful Global Missions Investment
BrandScript
Character
Wants their missions investment to produce visible, multiplying fruit through indigenous leaders.
External Problem
Hard to find a partner with transparent, measurable multiplication.
Internal Problem
Overwhelmed by options - unsure which investments will bear lasting fruit.
Philosophical Problem
Every member's faithful giving deserves to produce Kingdom fruit - not fund trips.
Guide - Empathy
We share your conviction - mission work must empower indigenous leaders, not create dependency.
Guide - Authority
70 networks across 44 countries. 2M+ impacted over 20+ years. ECFA accredited. Direct connection with national partners - not a sending org. $10,000 trains 20 leaders who will plant 100 new churches in 7 years.
The Plan
1. Discuss your missions goals
2. Connect with a national partner in the field
3. Watch your investment strengthen the global church
Call to Action
Direct: Partner with ELI | Schedule a Conversation
Transitional: Read Field Impact Stories | Learn about our National Partner Network | Download Missions Partnership Guide
Success
Your missions investment produces visible, multiplying fruit. Your congregation connected to specific leaders and stories. You've found a partner that values indigenous leadership and measures Kingdom impact.
Failure
Missions giving feels disconnected and abstract. Congregation loses enthusiasm. Village pastors continue preaching without training. Your giving doesn't produce the multiplying fruit it could have.
Transformation
From church searching for a meaningful global missions partner → Church connected to a multiplying network strengthening the global church
One-Liner
Most churches want their missions giving to produce lasting, measurable fruit, but it's hard to find partners where you can actually see multiplication happening. Equipping Leaders International partners your church directly with national leaders and church planters in the global south who are already training pastors and planting churches in unreached villages - using a biblical model that multiplies every investment. Your church's missions investment strengthens the global church through leaders who are missionaries to their own countrymen.
PEACE Sound Bites
P
Problem
"Your church gives to global missions - but it's hard to find partners where you can see lasting, multiplying fruit from your investment."
E
Empathize
"Every dollar in your missions budget represents a member's faithful giving. You want to steward that well - to invest in something that produces real, measurable Kingdom fruit, not just fund trips or overhead."
A
Authorize
"Equipping Leaders International connects your church directly with national leaders and church planters in the global south who are already training pastors and planting churches in unreached villages. ELI's 2 Timothy 2:2 model means your investment multiplies - one trained leader trains others, and within years, entire networks of churches emerge. ELI lifts up indigenous leaders as missionaries to their own countrymen rather than creating dependency on Western organizations."
C
Close
"Be the church that invests in multiplication - where your missions giving strengthens the global church through leaders who will keep going long after the partnership begins."
E
Expand
"Your congregation is connected to specific leaders and stories from the field. Your missions giving has produced visible, measurable fruit - pastors trained, churches planted, communities transformed. You've found a missions partner that shares your commitment to the Great Commission and values indigenous leadership."
Explanatory Paragraph
Copy-Ready Paragraph
At Equipping Leaders International, we know your church wants its missions investment to produce lasting, multiplying fruit. In order to do that, you need a missions partner where you can see real results - trained pastors, planted churches, transformed communities. The problem is it's hard to find partners with transparent, measurable multiplication, and that makes your missions committee feel overwhelmed by options. We believe every member's faithful giving deserves to produce Kingdom fruit. We share your conviction that mission work must empower indigenous leaders, not create dependency, which is why ELI works through 70 training networks across 44 countries led by national partners.
Here's how to start: 1. Have a conversation about your missions goals. 2. Connect with a national partner in the field. 3. Watch your church's investment strengthen the global church.
So schedule a conversation today. Stop searching for the right missions partner - and start connecting your congregation to the multiplication movement.
"One of the most consequential worship experiences I've ever had in my life was in a little 10x10 concrete hut room with people singing in a language I didn't even understand."
- Discovery Session
Church Messaging
STRATEGY
Website Strategy
Three-step conversion path and before/after transformation
Conversion Path
1
StoryBrand Website
Audience-specific landing pages with clear CTAs and hero messaging
2
Audience Routing
Visitor identifies as Donor, Faculty, or Church - gets tailored path
3
Lead Capture & Conversion
Forms on every page, email nurture sequences, tracked conversions
Current vs. New Website
Current Site
New StoryBrand Site
No lead capture
Forms on every page
Unclear primary CTA
"Give Now" front and center
No faculty recruitment funnel
Dedicated landing page with nurture sequence
Generic messaging
Audience-specific PEACE messaging
No donor nurture path
Email sequences for every stage
Static content
Story-driven blog with social integration
The Transformation on the Ground
What changes when pastors are trained
Before ELI
After ELI
Pastors distrust each other
Pastors collaborate across churches
Prosperity gospel theology
Sound biblical teaching
Syncretism with previous religion
Clear gospel understanding
Moralistic "try harder" sermons
Grace-centered preaching
Isolated, untrained village pastors
Connected to a training network
No curriculum or resources
12-15 courses of biblical training
ELI's Approach
ELI's approach is "smaller, deeper, longer, farther." Small groups enable real discipleship. Deep training through comprehensive curriculum. Longer relationships with sustained support. Farther reach into remote villages that international faculty can't access.
Website Strategy
Homepage Copy
Hero messaging and structural outline - StoryBrand website framework
Within 5 seconds, every visitor knows: what do you do, why should I care, and what do I do next?
H1 HEADLINE
Equipping Pastors the World Forgot
SUB-COPY
95% of pastors in the global south have no biblical training. We train national leaders and certified instructors called Timothys who take that training to village pastors across 44 countries. Every dollar you give multiplies.
CALLS TO ACTION
Primary: Give Now | Secondary: See How It Works →
PROOF BAR
20+ Years • 44 Countries • 70 Training Networks • ECFA Accredited
Homepage Wireframe
Follows the StoryBrand website framework: Hero → Problem → Guide → Plan → Proof → Stakes → CTA
1
Hero
H1: Equipping Pastors the World Forgot Sub: 95% of pastors in the global south have no biblical training. We train national leaders who take that training to village pastors across 44 countries. Every dollar multiplies. CTA: Give Now | See How It Works Proof bar: 20+ Years • 44 Countries • 70 Networks • ECFA
2
The Problem
84,000 people are added to the church every day - but 95% of the pastors leading them have no preparation. Three pain-point cards speak to each audience: generous givers, experienced teachers, mission-minded churches.
3
The Guide
Empathy quote: “We minimize our role and lift up the calling of national leaders to strengthen the church in their countries.” Authority: 4 cards -20+ years, 70 networks in 44 countries, 2M+ impacted, ECFA accredited. Brand story video.
4
The Plan -How Your Giving Multiplies
Step 1: Have a conversation -tell us where your heart is. Step 2: See the impact -field stories, training reports, faces and names. Step 3: Watch it multiply -your gift trains pastors who train pastors.
5
The Model -2 Timothy 2:2
Visual multiplication cascade: ELI Faculty → National Partners → Timothys → Village Pastors. Key insight: “We don’t send missionaries -we equip national leaders who are already missionaries to their own countrymen.”
6
Proof -Stories from the Field
Featured story (Musa -Sierra Leone). Liberia 2024 impact snapshot: 647 trained, 44 multipliers, 50K+ impacted. Testimonial cards from village pastors and Timothy graduates.
7
The Stakes -What Happens If We Do Nothing
Without trained pastors, the prosperity gospel fills the void. Faith gets mixed with previous religions. The church grows in number but not in depth. The need won’t wait. But neither does multiplication.
8
Call to Action -Be Part of the Multiplication
Three paths: Give ($300 trains 15 pastors) • Teach (join our faculty) • Partner (connect your church). Full-width impact band: “$10,000 trains 20 leaders for 3 years → 100 new churches in 7 years.” Final aspirational CTA: “Be the reason a village pastor can faithfully shepherd his church.”
Homepage Copy
Saved
Saved
12-Month Marketing Plan
Four implementation phases with success metrics and milestones
60+ marketing and brand assets across 3 priority tiers
Must Have
~20
assets
Essential
Nice to Have
~12
assets
Recommended
Post-Launch
~10
assets
Later Phase
Completed Assets -11 items
▼
Asset
Status
StoryBrand BrandScripts (3 audiences)
✓ Complete
One-Liners (3 audiences)
✓ Complete
PEACE Frameworks (3 audiences)
✓ Complete
Homepage Copy (12 sections)
✓ Complete
Donor Landing Page Copy
✓ Complete
Faculty Landing Page Copy
✓ Complete
Church Partner Landing Page Copy
✓ Complete
Site Architecture & Wireframes
✓ Complete
Homepage Prototype (HTML)
✓ Complete
12-Month Marketing Plan
✓ Complete
Interactive Blueprint (this document)
✓ Complete
Remaining Assets -26 items
▼
Asset Category
Asset
Priority
Website
Homepage (StoryBrand)
Must Have
Donors Landing Page
Must Have
Faculty Landing Page
Must Have
Churches Landing Page
Must Have
Blog Platform with SEO
Must Have
CRM & Email
HubSpot or Keap Setup
Must Have
5 Email Nurture Sequences
Must Have
Monthly Newsletter Template
Must Have
Brand Assets
Logo Package (all formats)
Must Have
Brand Style Guide
Must Have
Color Palette & Typography
Must Have
Video
Brand Story Video (3 min)
Must Have
Donor Impact Video (2 min)
Must Have
Faculty Testimonial Videos (3)
Nice to Have
Pastor Story Videos (4-6)
Nice to Have
Content
Foundational Blog Posts (6)
Must Have
Social Media Calendar (3 months)
Must Have
Print
One-Sheet for Donors
Nice to Have
Faculty Recruitment Brochure
Nice to Have
Press Release Template & Kit
Nice to Have
Tools & Advanced
Impact Calculator (interactive)
Nice to Have
Webinar Series Scripts (4)
Nice to Have
Social Media Templates (20+)
Nice to Have
Interactive Global Map
Post-Launch
Advanced Lead Scoring
Post-Launch
Documentary-style Content Series
Post-Launch
Asset Inventory
Saved
Section 8
Pricing & Next Steps
Three engagement tiers -scope, investment, and recommendation
Foundation
$3,500/mo
$42K/yr
Growing organizations, first marketing partner
Strategy & CRM
✓ Monthly strategy call (45 min)
✓ Quarterly plan review
✓ HubSpot CRM setup & management
Content & Social
✓ 8 social posts/mo
✓ 1 blog post/mo
✓ 1 email campaign/mo
SEO & Paid
✓ SEO fundamentals
✓ Google Business Profile management
✓ 1 paid channel (up to $2K spend)
Website
✓ Starter website built months 1–3
✓ Monthly optimization
12-month agreement
Growth
$6,500/mo
$78K/yr
Established organizations scaling up
Strategy & CRM
✓ Bi-weekly strategy calls
✓ Monthly reporting
✓ HubSpot CRM + pipeline management
✓ Quarterly business review
Content & Social
✓ 12 social posts/mo
✓ 2 blog posts/mo
✓ 2 email campaigns/mo
✓ 1 lead magnet/quarter
✓ Short-form video
SEO & Paid
✓ Full SEO program
✓ GBP optimization
✓ 2 paid channels (up to $5K spend)
✓ Email nurture automation
Website
✓ Standard website built months 1–3
✓ Bi-weekly growth-driven updates
✓ Landing pages as needed
12-month agreement
Scale
$10,000+/mo
$120K+/yr
Market leaders, multi-location, complex
Strategy & CRM
✓ Weekly strategy calls
✓ Fractional CMO access (Jay or Chris)
✓ Full HubSpot ecosystem
✓ Monthly executive dashboard
Content & Social
✓ 20+ social posts/mo
✓ 4+ blog posts/mo
✓ Full email marketing program
✓ Professional video production
✓ Lead magnets, case studies, sales collateral
SEO & Paid
✓ Comprehensive SEO
✓ Multi-location GBP
✓ Multi-channel paid media
✓ Full automation + CRO
Website
✓ Advanced website built months 1–4
✓ Weekly growth-driven updates
✓ Custom landing pages + funnels
✓ A/B testing
12-month agreement
Commitment
12-month agreement, all tiers
Reviews
Quarterly performance and scope reviews with mutual agreement
Payment
Monthly invoicing, net 30. Ad spend at cost, no markup. All creative assets owned by ELI upon payment.
Our Recommendation
The Growth Plan at $6,500/mo
Delivers the complete 12-month marketing plan -website, bi-weekly strategy, full SEO, 2 paid channels,
content engine, email automation, and quarterly business reviews. Best balance of investment and impact for
ELI's current stage, with the option to scale into the Scale tier as results warrant.
Investment
$6,500/mo ($78K/yr)
Engagement
12-month partnership
Cadence
Bi-weekly strategy calls
Before the Call, Please Review
Messaging Accuracy
Do the BrandScripts accurately capture each audience's pain, motivation, and aspirational identity?
One-Liners
Could you say each one-liner naturally in conversation? Do they create curiosity?
Website Strategy
Does the homepage flow feel right? Any sections to add, remove, or reorder?
Engagement Level
Which tier feels right: Foundation ($3,500), Growth ($6,500), or Scale ($10,000+)? We'll walk through the details on the call.
Ready to bring the blueprint to life?
Schedule a 30-minute call to walk through these options and launch your marketing strategy.
